18 July 2025 |
Louis Vuitton taps Emma Stone and Hoyeon, plus more ads.
The autumn equinox might be 66 days away but we’re solidly in fall campaign season as brands begin their ad rollout. Among the first to drop are some big ones: Louis Vuitton, Dior, and Balenciaga to name a few. For Dior, it’s a jaunt to the English countryside and exploration of Virginia Woolf’s iconic Orlando while Louis Vuitton looks to brand ambassadors Emma Stone and Hoyeon to bring Nicolas Ghesquière’s romanticized take on travel to life. Balenciaga is also centering their VIPs, with the likes of Nicole Kidman, Isabel Huppert, and Patrick Schwarzenegger among their cast of characters. And speaking of White Lotus, fellow HBO Max actor Theo James takes his turn as the face of Church’s. Whew, talk about star power.
Read on to learn more and catch up on what else you might have missed.
Emma Stone and Hoyeon Star in Louis Vuitton’s Fall Ads
After staging their fall 2025 at Paris’ Gare du Nord, naturally Louis Vuitton’s accompanying ad campaign returns to the location. Starring house ambassadors Emma Stone and Hoyeon, and shot by photographer Ethan James Green, the images channel Nicolas Ghesquière’s vision of travel as both a personal and poetic journey. At its heart is the Express, the newly reimagined signature bag inspired by the original 1930s Speedy, blending function with leather and LV detailing. The collection will be available for preorder from July 25th.
Burberry Reopens in Atlanta
Should you find yourself in Atlanta’s ritzy Buckhead district and looking to get in some shopping, Burberry’s location at Lenox Square has just re-opened. The newly revamped space combines British luxury with Southern style. Inspired by London’s architecture, the store features limestone-like stone, cast-iron railings, and vibrant wool rugs embossed with the Burberry pattern. Highlights include a newly relaunched scarf destination and a wide range of Daniel Lee’s latest designs, from heritage trench coats to the Highlands bag collection. Additionally, a standalone childrenswear pop-up at the same location will be open through the end of summer.
A Day in the Life of Theo James
For Church’s fall 2025 campaign, A Day in the Life, the brand taps brand ambassador Theo James for a whimsical tribute to the English gentleman. Set within an Oxfordshire manor and directed by David James, the campaign captures Theo in playful shots from sipping tea in Poulton boots to cycling through a banquet hall in McFarlanes. The collection features refined classics like the Shannon derby and Hertford loafer, reimagined with Church’s flexible Goodyear 2.0 construction and countryside-ready leathers. The line will be available from August in stores and online.
Tod’s Celebrates Italian Living
Euro summer? More like Euro fall if Tod’s has anything to say about it. For their fall 2025 campaign, they’re heading to southern Italy. As a part of their Italian Stories series, it captures the warmth and elegance of life in that region. Shot by Theo Wenner at the serene Villa Colucci in Apulia, the images feature sunlit poolside moments, colourful interiors, and garden lunches. Creative Director Matteo Tamburini presents a collection that highlights styles like the Gommino loafer and W.G. ankle boot, alongside updated essentials like the Di Folio and T Timeless bags. Talk about la dolce vita.
Tag Heuer Returns to the NYC Marathon
After a nine year hiatus, TAG Heuer are back as official timekeepers of the TCS New York City Marathon. On November 2nd, 2025, over 50,000 runners and millions of spectators will see the brand’s imprint across the 26.2 mile course from branded race clocks to the finish line where champions will be gifted a TAG Heuer Connected smartwatch. Combining precision sport tracking with design, the Connected is tailored for athletic performance. Celebrating this partnership, they are also launching a sweepstakes offering two coveted marathon entries. Check it out if you fancy getting your running shoes on.
Messika Heads For Majorca
Fall might be on the brain but it’s still solidly peak summer vacation time. And nothing says holiday quite like a jaunt to Majorca. For Messika’s latest jewelry campaign, photographer Juliette Abitbol heads to the Balearic Island hotspot. Drawing from French directors like Éric Rohmer and Jean Becker, the dreamy images star Annemary Aderibigbe and Summer Dirx. The two bask under the brilliant Mediterranean light, sunkissed and gleaming courtesy of a heaping of gold and diamonds. Featuring pieces from the So Move collection, with its sculptural links as well as styles from Move Noa that takes its visual cues from seventies-inspired textures, it’s a warm weather fantasy that reminds us we still have a month left to make the most of the season.
Coachtopia Made a Bag For The Summer I Turned Pretty
Should Belly end up with Conrad? Or is Jeremiah the right choice? Whatever your opinion may be on the future of The Summer I Turned Pretty’s titular heroine, we’ll find out her fate soon enough now that season three is here. And for fans, you may have noticed a crossover between Belly and Lola Tung in the form of a bag that made cameos in episodes one and two. Made by Coachtopia, which Tung has served as the face of since its inception, the Turnlock backpack is a spacious carryall made for college and beyond. Made from upcycled materials, it’s just a hint of what’s to come as other styles will be popping up throughout the season. Want one of your own? Shop it here.
Simone Bellotti Teases His Vision For Jil Sander
We’re a mere two months away from Simone Bellotti’s debut at Jil Sander. The former Bally designer takes the reins at the minimalist brand and in anticipation of that runway show comes a teaser. Consisting of a music video set in Hamburg, where the brand was founded in 1968, the sounds of Bochum Welt serve as the backdrop as the cast of models roam around by car, train, or by foot. If the artist sounds vaguely familiar, it’s because it’s the stage name of Italian electronic musician Gianluigi Di Constanzo and also happens to be a high-powered astral telescope as well. To accompany the visuals comes a vinyl EP of the tracks with names like Crystal Ice, Wanderlust, and San Peder a Sent. They offer a hint at Bellotti’s intentions, with music taking the forefront as a driving force for the brand. Given that the dreamy visuals intercut between urban and natural settings contrasting between calm and chaos, it’ll be exciting to see how this duality translates into ready-to-wear. The end of September can’t come soon enough.
Dor Looks to Virginia Woolf’s Orlando For Fall Ad Campaign
Who’s afraid of Virginia Woolf? Certainly not Dior. For the brand’s autumn-winter 2025-2026 campaign, photographer Tim Walker turns his surreal lens and takes on the character of Orlando, the author’s iconic gender bending, time traveling protagonist. Set at Hatfield House in England you’ll find historical garments transformed into modern day wardrobes. There are crinoline dresses, albeit shortened to allow for movement, as well as bustiers and corsets that feature zippers. And of course, Orlando would not be fully dressed without some exquisite tailoring and a fluffy white shirt. The former features in the collection as a series of velvet jackets and coats while the latter nods to Gianfranco Ferré, who was fond of the piece during his tenure at the brand. And finally, to offer a sense of modernity, John Galliano’s J’adore Dior tee gets a new spin, bringing the collection solidly into 2025.
Balenciaga Reimagines Juergen Teller’s The Clients
Couture clients are notoriously secretive but not the case for the ones featured in Balenciaga’s winter 2025 campaign. Inspired by Juergen Teller’s series, The Clients, comes a series of photos and videos highlighting the brand’s cast of characters. Set at a hotel in Biarritz you’ll see some familiar faces like brand ambassadors Nicole Kidman and Isabelle Huppert. Joining them are a slew of models like Claudia Schiffer, Liu Wen, Adut, and Roxane as well as actors Patrick Schwarzenegger and Arthur Chen. Clad in pieces from the collection, including their collaboration with Puma, it’s all very tongue-in-cheek given the ornate setting and exactly what you’d expect when Teller and Demna link up.
