25 July 2025 |
Miu Miu casts Kylie Jenner and Lou Doillon, plus more campaign drops.
If last week had you excited for fall, then this week will only add fuel to the fire as more brands drop their autumn campaigns. The splashiest of the bunch? That would be Miu Miu, with their all-star cast of some of the coolest girls of the moment including Industry star Myha’la, musician Towa Bird, and Kylie Jenner. And speaking of brands that can pull big names, naturally Chanel’s latest ad features their global ambassador, Blackpink’s Jennie, strolling through the streets of Paris. Of course, being that it’s still the middle of summer, it’s not exactly practical to wear most of the clothes featured in these images. But you know what can work for sweaty days and still scratch that fall itch? A new bag with both Dior and Louis Vuitton hoping to tempt you with their latest offerings.
Read on to learn more and catch up on what else you might have missed.
Miu Miu Goes For the Cool Girls
There’s never a question of who the Miu Miu girl is — she’s of the moment and that’s who stars in the brand’s fall 2025 ad campaign. With a cast featuring the likes of Towa Bird, Lou Doillon, Kylie Jenner, and Myha’la, the images are an exploration of femininity. Set against moiré silk backdrops, the portraits highlight a wardrobe with curved silhouettes, reimagined tailoring, and luxurious fabrics that challenge traditional gender stereotypes. Soft pastels, bold colours, and subtle sensuality redefine modern women’s style. With archival nods, the campaign celebrates beauty and self-expression.
Jennie Stars in Chanel’s Fall 2025 Ads
Who else got ’em obsessed like Jennie? That would be Chanel, as they tapped the K-pop idol and brand ambassador for their fall-winter 2025 pre-collection campaign. Photographed by Craig McDean in the gardens of the Palais-Royal in Paris, you’ll see a blending of masculine and feminine silhouettes with a nod to ’90s rom-com heroines. Plus, the collection features delicate detailing and playful accessories like pastel heart-shaped bags and berets. Jennie’s looks shift from broad-shouldered coats and structured corsets, to soft knits and tweeds, reinforcing her reputation as “The Human Chanel.” The new collection is now available in boutiques worldwide.
All Aboard the Louis Vuitton Express!
For fall 2025, Nicolas Ghesquière looked to the railways and train platforms as a place brimming with the spirit of adventure and possibility. It’s no surprise then that Louis Vuitton’s newest bag embodies the spirit of travel. The Express (the original name of the 1930s Speedy) is a slouchy style that nods to the iconic Keepall duffle and is now available for pre-order. Made from grained leather and velvet calfskin with a monogram canvas handle and jacquard lining, it’s designed to be versatile and functional. Slung across the body, dangling from the elbow or tossed over the shoulder, find it in three sizes and a palette of neutral hues.
Willy Chavarria Joins the ACLU as Artist Ambassador
After highlighting the efforts of the American Civil Liberties Union during his spring 2025 and fall 2025 shows, designer Willy Chavarria has been named the newest Artist Ambassador for the non-profit organization. Chavarria will focus on immigrant and LGBTQ+ rights, deepening a long-standing partnership with the ACLU that includes fundraising campaigns and the Creatives for Freedom initiative. This announcement comes as the organization leads critical legal battles across the country, including the protection of gender-affirming care and due process rights. Through this collaboration, Chavarria will amplify his mission of justice for all, using his platform to unite communities and drive meaningful change.
Fendi Celebrates 100 Years of History For Their Fall Ads
Marking a century of the brand, Silvia Venturini Fendi is reimagining five generations of heritage with the Fendi fall 2025 collection. Photographed by Steven Meisel at their new space in Milan, it features an all-star cast of models including Vittoria Ceretti, Liu Wen, Lulu Tenney, Sora Choi, and more. The photos combine memory and modernity with styles that blend tailoring, intarsia shearlings, and operatic silhouettes in a palette echoing Rome’s twilight skies. Accessories shine with the debut of the sculptural Giano bag and the revival of the iconic Spy, Baguette, and Peekaboo in bold new textures, while trompe l’oeil footwear and fur-textured jewelry complete the collection.
Gucci’s Fall Campaign Gets Personal
How do you capture a collection like the one Gucci showed for fall 2025? Designed by the in-house team, the looks drew from an amalgam of eras from the 60s to the Tom Ford 90s minimalism to the more recent magpie ultramaximal aesthetic. With such disparate influences, why not highlight the individuality seen in the looks. That’s exactly what the brand did for their campaign. Shot by Catherine Opie, the 42 individuals in the photos offer their own story and perspective, demonstrating how clothing is a conversation between the person and the garment. From the way a bag is held or a scarf flutters with movement, it tells the story of the wearer. To accompany the images, you’ll also find a series of intimate videos by Lisa Rovner. As the models respond to a series of open ended questions, inviting the viewer to get to know them and their sensibilities.
Dior Launches the D-Motion Bag
Bucket bag lovers take note: the latest Dior style will be right up your alley. Called the D-Motion, the carryall first debuted during the brand’s fall 2025 runway presentation. Made with the macrocannage motif, the roomy style features an adjustable strap and drawstring enclosure, combining practicality with style. Dangling from the strap are a series of charms that spell out D-I-O-R, giving it a youthful accent. Available in smooth or crinkled leather, you’ll find it in classic colorways like black and ecru as well as more playful hues like light gold and powder pink. Interested in getting your own? Find it here.
Giorgio Armani Mare Takes Over Shelter Island
Find yourself out east at any point over the next 10 days? Make a stop at Shelter Island and check out the Giorgio Armani Mare pop-up at Sunset beach. After similar activations in summery locales like Porto Cervo, Capri, and Cannes, the brand set their sights on a quieter but no less chic area of the Hamptons to set up shop. Transforming the iconic hotel façade, game room, and beachfront into an Armani-fied vision of a seaside holiday you’ll find stylized patterns of topical palms in soothing shades of gray and turquoise contrasting against warm wooden flooring. Featuring warm weather-friendly pieces inspired by Italian coastal living, it’s all the chicness of a Euro summer, albeit much closer to home. Interested in checking it out? It’ll run until August 3rd, daily from 12 p.m. to 7 p.m. except for Tuesday, July 29th.
A$AP Rocky’s Ray-Ban Collection Looks to the Future
For A$AP Rocky’s AWGE runway show during men’s Paris fashion week the theme was “Obligatory Clothing”. The rapper-turned designer explained to WWD that the term was intended to be a “statement [about] how you take the simple uniform or the purpose of a uniform, and how people correlate that to profession, lifestyle and everything.” From suits that nodded to businessmen and lawyers to youthful teens in oversized streetwear with curlers in their hair, it was a series of archetypes, albeit if they got a cool fashion makeover. Nestled among those looks were also a series of sunglasses, made in collaboration with Ray-Ban. Dubbed The Next Generation Collection, it’s a series of three frames with a futuristic bent. With names like Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003, the fluid lines and sculptural fit offer a slick and avant garde finishing touch to any look. But being that it’s A$AP Rocky, only a limited amount is available so if you want them, head over here to shop the drop but don’t dawdle — they’re definitely going to sell out.
Rouje and J.Crew’s Collab is All About Effortless French Style
What do you get when you combine Jeanne Damas and her brand Rouje with Olympia Gayot, the current J.Crew designer credited for reviving the brand? That would be the ultimate cool French girl capsule collection. Consisting of 12 pieces, it’s the best of Paris meets New York with flirty designs made for sunny days sitting by the Seine or enjoying a stroll through SoHo. Key highlights include a romantic floral midi dress, a polka dot wrap dress, matching sets in delicate florals, and lightweight knits made for mixing into your existing wardrobe. Find it on sale both at J.Crew and at Rouje.
